

A Bit About Me
I’m an internationally-experienced digital strategist and content developer with
expertise in audience development, social engagement, video production and
editorial strategy. I believe the best kind of journalism is capable of grabbing onto
important moments and experiences, and connecting people from across the globe
with those moments and experiences.
Work Experience
April 2020 - Present
Sept. 2017 - May 2020
July 2016 - May 2017
May 2015 - June 2016
June 2012 - May 2015
July 2009 - May 2012
January 2005 - June 2007
SENIOR PRODUCER, AJ+ REPORTS
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Responsible for negotiating complex field shoots around sensitive topics
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Responsible for pitching, researching and producing 15-minute documentaries from various locations around the U.S.
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Cultivate relationships with high-level external contributors
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Conduct accountability interviews with politicians and powerful officials
SENIOR SOCIAL CONTENT PRODUCER, AJ+
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Managed workflows and editorial strategy for engagement team on Twitter
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Produced video content for digital platforms (YT, FB, IG, TW)
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Experimented with content creation and distribution strategies for new platforms
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Lead special projects and production teams for field reporting
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Worked closely with EPs to ensure content is consistent with AJ+ editorial values, priorities and strategic goals
AUDIENCE DEVELOPMENT MANAGER, SPIRITED MEDIA
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Experimented with growing audiences through community engagement
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Evaluated content distribution management for social platforms
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Produced weekly and month metrics dashboard reports with actionable insights
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Created and managed in-house guidelines for identifying shareable content
CONTENT COACH FOR MOBILE, GANNETT/USA TODAY
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Managed a team of reporters and photographers charged with leading breaking news coverage and digital-first storytelling
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Created strategic plans for Facebook and Twitter accounts
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Produced text-on-screen videos, experimented with VR 360 and led Facebook Live coverage
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Led production of the true crime podcast, Finding Tammy Jo, which was #33, on the iTunes podcast charts in August 2016
EXECUTIVE EDITOR, BEIRUT.COM
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Managed a team of in-house and freelance writers, copy-editors, marketing and sales associates, and was responsible for budgeting and strategic planning
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Created strategic plans for content creation and distribution across platforms with a strong focus on promoting mobile app content
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Established strong relationships with community leaders to enhance our online brand and offline presence
REPORTER & BLOG EDITOR, NOW LEBANON NEWS
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Played a critical role in developing and building NOW Lebanon’s digital presence across the emerging platforms at the time: Facebook and Twitter
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Crafted guidelines for digital content with a particular attention to editorial mission, style and branding
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Researched and wrote 5 – 7 daily news items with the goal of making Middle East news relevant to a U.S. audience
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Contributed to breaking news coverage
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Crafted exclusive stories through carefully curated contacts
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Produced additional video, photo and social-only content
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Launched and managed NOW Lebanon blog’s social media presence on FB and TW
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Edited and fact-checked Arabic-translated news articles in English
PRODUCER, NEWS 8 NOW CBS-affiliate
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Researched, wrote and produced fast-paced local newscast with frequent live shots
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Supervised story development with reporters in the field
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Executed live broadcasts from the control room